In the past decade, availability of personal computers, increased high-speed broadband connectivity, and emphasis on faster, safer, and more convenient banking services led to new services like Internet banking. The telecom revolution has enabled people to operate their bank accounts through mobile banking and SMS banking services.
Today, the social media revolution is making its presence felt in the banking space as well. Banks are realizing that youngsters active on social sites such as Twitter, Facebook etc. would prefer a bank account that can be integrated with their social media experience.
The World of Hashtag Banking
Banking with Twitter is a unique experience that is being offered to those opting for Kotak’s Jifi or Jifi Saver savings accounts. After integrating your authenticated Twitter account to your bank account, you can proceed to enjoy a wide range of services including transactions.
Mobile and DTH recharges
Simply use the right hashtag along with details like your mobile or DTH account number, mobile or DTH operator, and the recharge amount. Posting this tweet will automatically result in the amount being deducted from your linked account and your mobile or DTH account getting recharged.
Account-Related Enquiries
Social banking allows you to make various account-related enquiries through your Twitter account. Simply using the right hashtag will allow you to check your balance, go through your last three transactions, request account statements for specific months or durations through email, or check the status of a cheque on your smartphone.
Tasks that would have involved logging into your bank account through a computer or even personal visits to the bank can be done even as you check out the latest Twitter updates from your favorite celebrities.
Locator Services
Need to find the nearest Kotak ATM in a hurry? Instead of relying on complete strangers, tweeting a hashtag along with the area’s pincode will bring up details of the nearest ATM or branch on your Twitter account.
Quick Transactions
Need to request a new cheque book? A hashtag is enough to initiate the process. Once done, you just need to wait for the cheque book to be delivered to your home. Say goodbye to locked net banking or phone banking accounts. Regenerate PINs on the move in a safe and secure manner by using the #JifiNetPin or #JifiPhonePin hashtags.
Credit Card at Your Fingertips
What is your credit card balance? When is the next payment due? Was your last transaction rejected or approved? Find answers to all these questions on your Twitter account by opting for Kotak’s digital age banking services.
Absolutely Safe and Secure
Multiple security measures combined with restrictions on amounts and frequencies of transactions ensure your banking experience remains absolutely safe. All Direct Messages on your Twitter feed will be visible only to you. The information exchanged between you and your bank will be, as has always been the case, completely secure.
In the event your Twitter account is hacked, simply deregister your social account to prevent chances of unauthorized transactions. Just as social media has brought the entire world into your smartphone, social banking brings your bank account to your fingertips.
Related Readings and Observations
The post The World of Hashtag Banking! appeared first on Marketcalls.